Competition in e-commerce is fierce. You - and your business - will be judged based on the experience of the users when they visit your web shop. Does it look good, does it work well and does it offer the features a user expects to find? Does it generate customer loyalty? The answers to these questions determine your success.
Successful e-commerce does not just happen by itself, and one of the most critical factors is your choice of online partner. Tangora’s e-commerce platform includes extensive out-of-the-box functionality and offers countless options to customise the shop and the internal processes to match your business.
All duplicate work must be avoided. The basic element of integration consists of the retrieval of product data and stock status from the financial management system, while order data is sent the other way. However, numerous other processes can also be digitalised through integration. These include re-ordering, processing returned products, requesting invoice copies, managing customer-specific prices and discounts and so much more.
This is why your shop needs to be responsive, that is, adapt to the specific smartphone, tablet or computer that visitors are using. But this is just one of many factors. Well-designed search and filtering options, effective check-out flow and speed are among the others.
A B2B web shop should make it easier for your customers to do business with you. If done right, you will see improved customer loyalty. But do not expect tolerance if your customer experience isn’t top notch. This is why it is so important for your online partner to understand your design as well as your business.